Smokefree May is the perfect time to kick the habit and the National Institute for Health Innovation (NIHI) invites any smoker who wants to make a healthy change to for a study that will test cytisine, a natural product which has been shown to help smokers quit.
The two-year trial, known as Cess@tion, is funded by the Health Research Council of New Zealand and seeks 800 participants. Alongside the theme ‘We’re backing you’, the trial is an excellent opportunity to be inspired by the campaign message: ‘Taituara, taiwhare, taieke: With backing, even the tallest of ocean waves can be conquered.’